8 Tips for Successfully Selling Hats at Craft Market
1. Start Small
The best practice for beginners would be to start with one style. Perfect that style and you will become known for offering it.
2. Create For a Multiple Customer Base
Choose a style that would work for both men and women. A bucket hat or 5 panel cap would work well here.
3. Offer a Size Adjustment Option
Having a size adjustment on your cap or hat will increase sales. If your hat does not offer a size adjustment then you will need to offer a range of sizes, from small to large.
4. Give Your Clients a Good Variety of Fabric Choices / Selling Hats at Craft Markets
Offer your customers a variety of fabric choices. Some fabrics will be better suited to men and others to women. Then create a small amount of caps with alternative prints which would work well for both.
5. Create Eye Catching Displays
Most Markets offer you a table but when it comes to hats, it is best to display them on a hat stand. It is easier for customers to see the variety you are selling this way. Extra stock can be presented on the table. Use individual stands on the table to display your hats at different levels. This will work to catch the eye of the customer better than stacked and sitting at one level.
6. Offer Your Customer an Easy Try On Opportunity
Make sure you have a mirror which is set up and visible for customers to have a look at themselves. Your mirror should be positioned to offer the customer a level of privacy if possible. Greet your customers and let them know they are welcome to try on the hats without any commitment to buy…trying is FREE!
Have a second mirror which others can use if your main mirror is being utilized. I can not stress enough how important this will be to your sales. If people notice a mirror they are more likely to try on your hats. If they try on a hat then they will be more likely to buy.
7. Take Your Service One Step Further
Other than a mirror, your next most important sales opportunity will be for you to offer the service of a hat stretcher. Having a hat stretcher will enable you to offer your client the most comfortable fit possible. Stretching the hat will also offer onlookers the opportunity to witness one of the hat makers techniques. People are genuinely fascinated when they see an antique hat stretcher go to work right before their eyes.
8. Be Informative and Friendly
If customers look interested, have a few important facts about your product that you can share. Do not overwhelm customers with chit chat, unless they start the conversation. Pouncing on customers is the worse thing you can do, it reeks of desperation and your sales will suffer. Once you get the hang of it you will be able to read your customers and know who would like to chat and who would not.
If your market caters to the Tourist industry in your area, then be helpful to your visitors. Ask them if they are enjoying their trip and offer them some advice as to what they should experience while visiting your area. I find that most tourists genuinely enjoy interacting in this way and the connection you make has nothing to do with hats but it almost inevitably ends with a purchase, due to the experience they have had with you. Tourists appreciate purchasing a product from the crafter that created it. Be sure to let them know you are the creator.